HOW TO MAKE YOUR LINKEDIN STAND OUT
1. A HEADSHOT AS YOUR PROFILE PICTURE
A simple headshot is the first impression you make through your Linkedin profile! Keep it professional by having good lighting, a plain/non-distracting background, put on an appropriate business attire and have the view of your headshot shoulders up! Last but not least, don’t forget to smile! Your very own smile is unique, makes you seem more approachable and can leave a lasting impression!
2. AN INTRIGUING HEADLINE
Enhance your Linkedin profile and gain an attractive audience with just a few essential keywords to highlight your professional standpoint. Whether you're using your platform to reach out to recruiters, build connections, or network, an intriguing headline entails the very first descriptive impression of you! While you want to ensure your headline captures all your personal expertise, you also want to avoid bragging as it may in fact, entail a negative impression. By keeping it short, sweet, and simple, you are setting an empowerful statement attracting endless opportunities from potential prospects in the field of your profession!
3. A CAPTIVATING SUMMARY
Take your time in making your summary informative, creative and eye-catching! A captivating summary should be generic and authentic as professionals from all different industries may be reading this section! Take readers through a journey of your educational background, your professional talents, and future goals you plan on working towards. If you’re seeking a particular target audience, be sure to use keywords such as the specific job title, field of career, and hard skills, as these keywords will essentially ease the process of recruiters finding you! Finally, embrace your personality and charisma throughout the story to optimize your profile in the best way possible!
4. A DETAILED LIST OF YOUR EXPERIENCE(S)
The experience section of your Linkedin account should be a similar format to your Resume. Rather than just listing the title of your professional experiences and educational backgrounds, be sure to provide a brief description of your responsibilities, achievements and tasks during each of your positions within 3-5 bullet points. As a format similar to that of your resume, keep in mind it’s always best to have each bullet point start with action verbs such as, analyzed, optimized, developed, etc. These keywords will not only highlight your duties within these positions, but also enhance and bring attention to some of your best professional traits! A few keywords has the potential to land you your dream job!
5. CUSTOMIZE YOUR URL
Having the option to custom your Linkedin URL allows you to personally brand and differentiate yourself from all the other Linkedin accounts out there! The customized public web address will make it so much easier for people to find and connect with you! Not only can you use your URL for professional materials such as your resume, business cards, email signature, but is also going to boost your credibility! It showcases that you are detail oriented, a serious candidate as well as tech savvy! Follow these steps to personalize your Linkedin URL:
On the upper right-hand side of your Linkedin account, click ‘ME’ > ‘View Profile’.
Then, on the upper right-hand side, select the ‘Edit public profile & URL”
Finally, customize your URL - it is recommended to simply use your name as it is the easiest way for people to find you!
Last but not least, Connect! With your personalized and polished Linkedin account, reach out and start connecting and networking with either people within your niche or industry! The more you connect, the more opportunities arise, and the greater your potential in pursuing your professional goals!